Blog

Advanced business tools are cheap and easy to use…

Working on my cousin’s website, which now has the ability to take shoe fitting bookings online. http://easyrunner.co.uk/about-us/our-bristol-shop/book-a-shoe-fit/ Customisable software have made advanced software features like this alot more affordable. Payment, bookings and scheduling are all fully automated. Took our first booking within a few hours of going live. 😃👍

Covid-19, a great time to pivot!

Now’s a great time to focus on administration and marketing. I’m not talking about spending a lot of money – that’s unwise given the unknown length of the lockdown – I’m talking about strategy and vision, aiming for clarity and brevity. A great way to phrase this (courtesy of the angel startup founder, Tom Biyou)…
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COVID-19 Update

While I’m still updating and designing websites, managing social media, and making websites rank highly in Google, I’m unable to do face to face meetings until further notice! Sorrreeee! See you on the flip side! 🙂

Google My Business still rocks!

Google My Business is still a super underused business resource, even if it is buggy as hell, and lacks coherence! The customisation options just don’t hang together very well… but my results for local searches, especially town or at city scale, are excellent! 🙂

Free Google Optimisation tip…

…try adding “hire” to your list of targeted search terms. “Search Engine Optimisation” => Someone searching for infoSearch Engine Optimisation for hire => lower search volumes but more ready to make a purchase = more sales!

Using close family / friends for website design can be a problem…

Not sure who needs to hear this, but a lead time on a new website designed for mate’s rates by a family member is typically 2-3 months. This is WAY TOO LONG IF YOU’RE SERIOUS ABOUT BUILDING A BUSINESS, AS OPPOSED TO A HOBBY. Take away: if you’re going down the cheap website design /…
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(It professionals don’t talk to customers enough IMO).

Just checking up on how my cousin’s business I promote online is doing… pretty good for a $35 a week investment, lol. It’s a shame because it’s usually good news, and if it’s not, customers always appreciate the interaction, and you can figure out how to make it better.

Interesting email marketing workaround..

Interesting email marketing tip from working in data security; while it’s illegal to send out unsolicited sales emails, it’s not to send out news or information, so you could still use news emails to build brand awareness!

A few thoughts on decompressing after Tony Robbins’ Unleash the Power Within

Well it’s been 3 weeks, so what’s changed? Business-wise I’ve become more of a go getter, more assertive in chasing sales leads. I think I’m more excited, which is something I haven’t really felt since setting up. It’s a good feeling. I feel different, better. My close friends commented that I appeared more confident. It’s…
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How James Cann of Dragon Den lost money…

Listening to James Cann of Dragon’s Den fame on the importance of working within your circle of expertise. His success story is similar to Donald Trump’s, thought he had the midas touch, then invested in businesses outside of recruitment… then lost money. One of the take aways is to stick to what I know; search…
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