I’m going to call it that the informational search results provided by AI are going to be so much better that we will be using them as the default for ALL information. But what about informational searches for businesses, services and products? Some interesting points to ponder….
How will ChatGPT, Claude and the rest display business information for the user? Google, Yahoo and Bing display a list by relevance/quality, with businesses vying for ranking… but AI results could be tailored to the user by default. If so, what will this look like and where does this leave the business information, branding and marketing?
AI may work best as a virtual assistant, in which case how will it choose a service provider? If so, how do we optimize for this?
AI virtual assistants will be able to handle appointments, negotiations, credit checks & deposits… this would add the most value to the user. Businesses in future may need to integrate this into their marketing and sales process. But how? Will we market ourselves as a ‘ChatGPT optimized service’? …or a ‘fully AI compatible product’?
The best way to predict the future is to create it…