For the small business, the key to better search optimisation and marketing is consistency… as in consistent updates. Small as they may seem, these incremental improvements lead to huge gains in ranking, sales leads, business and profits.
The tendency is to think of marketing as something we do for now, then look at it again when it begins to fail. No, no, no. Wrong, wrong, wrong. That’s far too late!
The typical small business needs to be evaluating this AT LEAST MONTHLY, if you don’t, you’ll lose to the people that are. Working closely with an optimisation and marketing consultant like me makes this far easier. The work gets scheduled, the work gets done, the business comes in.