The best website optimisation has a kind of synergy with the product, the service and the branding. When optimising websites the first limitation is budget, the second limitation is creative – an unwillingness to modify logos, colours or fonts. Branding is something you need to get right, it suggests your place in the market, your unique balance of quality and price that makes you, you. In the early days of Google, when hiring they would pick people that were “Googly”, a nebulous concept that was easy to spot yet hard to define. Good search engine optimisation is articulation, communication, carrying a message, building a bridge between the business and the customer…