How James Cann of Dragon Den lost money…

James Cann talking about how he ran his business

Listening to James Cann of Dragon’s Den fame on the importance of working within your circle of expertise. His success story is similar to Donald Trump’s, thought he had the midas touch, then invested in businesses outside of recruitment… then lost money. One of the take aways is to stick to what I know; search optimisation, content creation, website design, development, and social. Stay away from graphic design & branding. 

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